News

Stationery Trends to Follow – ALL-STATE LEGAL

While stationery and printed materials have declined, print is still very much alive.  Shouldn’t your remaining printed materials differentiate and leave a strong impression? Below are some of the trends in the industry that are making a big impact.

Click here to download.

Trend 1 – Bright White Paper

Your paper literally delivers your brand directly into the hands of your clients and potential clients. While seemingly insignificant, it is a major part of your brand.

There is a major shift from ivory and off-white papers to whiter sheets.  Law firm brands have transitioned from black to multi-color.  Color pops better on whiter sheets, hence the shift.  In fact, 95% of large law use white paper for their letterhead and 94% for their business cards.

Trend 2 – Private Watermarked Stationery

Most people don’t know the security benefits of watermarked paper, but they do understand the branding benefits and appreciate the attention to the smallest of details.  This translates into a more positive view of your firm.

Watermarks do not reproduce on a photocopier. Having this security feature in a physical document remains very relevant.

Typically a brand is only on page one of a document. But with private watermarking, it appears throughout the entire document.  Years after the authoring, the firm can be credited just by the watermark.

38% of the largest law firms have their own private watermark.

Trend 3 – Masthead Stationery

Professionally produced masthead is a slimmed down version of letterhead which includes only a firm logo, firm name and firm tagline if one exists.  This allows for much more flexibility.  Via electronic templates, each office can add location and contact information when printing.  Personalized stationery for each attorney is as easy as adding names to templates. Plus, marketing can use the masthead for bio sheets, proposals and more.  Most importantly, professionally produced masthead maintains brand and color consistency that cannot be achieved with office printers.

Trend 4 – Multi-Process Stationery

A review of hundreds of law firm materials shows 70% of letterheads include a printed element, 57% contain an engraved element and 3% have embossed or bumped elements. Overall 28% are multi-process. For business cards – 87% include a printed element, 37% contain an engraved element and 9% have foil-stamped, embossed or bumped elements.  Overall 38% are multi-process.

Reasons for the trend toward multi-process:

  1. Maintain high-end impact pieces at lower costs. Engraving is the highest quality, most secure and most environmentally friendly print process. Various studies have shown that adding the tactile dimension of engraving engages several senses which increases recall of the brand. Plus, engraving produces the finest reproduction of text and graphics making it ideal for logos and firm names.
  2. Increase in engraved letterhead mastheads. To maintain branding and color consistency, office information is professionally printed on the engraved masthead upon order.
  3. Increase in engraved business card “masterstock.” As with mastheads, the firm logo/name and all non-variable information is engraved.  Then the variable information is printed upon order to cut down turnaround time and cost.
  4. Two-sided business cards. 65% of firms have two-sided business cards which allow for a cleaner, more modern feel with more color.  Often the back is flood printed and the front is engraved.
Trend 5 – Stand Out Business Cards

Business cards are one of the top 5 most used business development tools.  Law firms have begun to invest in more sophisticated business cards with the biggest trends being:

  • Double thick stocks
  • Duplex stock
  • Unique finishes and textures
  • Clipped or rounded corners
The Time is Now

Auditing your branded materials can help you maximize the impact of all your printed materials. It also allows you to incorporate the above trends, streamline procedures, increase efficiency and reduce costs.

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Article provided by:

Don Goodman
Senior Sales Representative
All-State Legal
dgoodman@aslegal.com
216.496.0182

Founded in 1946, ALL-STATE LEGAL is the legal industry’s most trusted rebranding specialty printer with over 20 major rebrands over the past year, a national footprint, a best-in-class online ordering platform, and an experienced client service team.  Over 94% of clients surveyed say they would recommend us to a colleague or friend.

Join Us for The November 1st Thanksgiving Food Drive

Join the Pittsburgh Legal Administrator’s Association Community Service Committee in making the Thanksgiving Holiday a joy for local families in need.  We can partner together to help others by creating Thanksgiving boxes filled with all of the trimmings for a wonderful holiday meal.

The families enjoy the decorated boxes, so work with your team to decorate as many copy paper box(es) with removable lid(s) and fill it with the items requested below. When decorating boxes, please keep in mind the boxes will be stacked. The more boxes donated, the more people we can help.

  • Items Required: (no glass containers, please)
  • 3 boxes of Stuffing Mix
  • 4 packets or cans of Turkey Gravy
  • 2 cans of Cranberry Sauce
  • 3 cans of Vegetables
  • 1 can of Sweet Potatoes
  • 2 boxes Instant Potatoes
  • Boxed Treats or Candies
  • $20 Grocery Store Gift Card for purchase of Turkey

(Gift Cards should be placed in a separate envelope – not in the boxes)

Click here to download the flier.

Additional Items or Cash Donations Welcome!

All decorated boxes will be entered into a drawing for a chance to win a $100 Gift Card!

Boxes can be dropped off at the location listed below on Friday, November 1. Arrangements for large pick-ups can be made by contacting Jan Isler at Jisler@cdblaw.com or Jan Steen at JSteen@grblaw.com Please partner with a firm in your building or nearby for pick-ups.

2:30 – 4:30 pm
Forbes & Grant Street Lot
(Across from One Oxford Centre)
Pittsburgh, PA 15219

Thanksgiving Food Drive will benefit the Greater Pittsburgh Community Food Bank

Save the Date – 2020 PLAA Education Conference

PLAA Business Partner Exhibit Show and Operation Troop Appreciation Collection!

Pittsburgh Legal Administrators Association Business Partner Exhibit Show and Operation Troop Appreciation Collection!
October 11, 2019
The Rivers Casino, 777 Casino Drive, Pittsburgh, PA, 15212

Come and see what the latest trends are, check out what is new in the industry, network with other professionals.

Event Times:

  • 12:00 p.m. – 1:30 p.m. – Lunch
  • 1:30 p.m. – 4:00 p.m. – Exhibit Show
  • 4:00 p.m. – 6:00 p.m. Cocktails

Check back for more details on the Exhibit Show and Operation Troop Appreciation Collection.

Now You Can Find Us On Twitter!

The PLAA is now on Twitter under the name @PittsburghALA. Please go onto your Twitter account and follow us! We will look to send tweets from our General Membership Meetings, Business Partner Events, and Education Sessions to keep everyone (on Twitter) in the loop.

PLAA and Business Partners Pirate Tailgate and Ballgame

Join us for an evening of food, drink, and a ballgame

June 5, 2019 – PNC Park
Pirate Tailgate and Ballgame
Pirates Vs Atlanta Braves
tailgate 5:00 p.m. – game 7:05pm

PLAA Members – Free
Guest – Non-Member – $20.00

We will have tickets available for those who would like to see game and for those who just want to tailgate we will be setup for fun!

Register now!

PLAA Social Networking Happy Hour!

Congratulations to the ALA Newly Appointed Volunteers!

Over the last several months, ALA committees and project teams have been working diligently to identify individuals who will fill the roles vacated as current members complete their terms next month. In addition to many other individuals who were appointed to various committees, Roberta Bauer of Ogletree Deakins Nash Smoak & Stewart, PC for being appointed to the ALA Business Partner Relations Project Team.

Congratulations Roberta!

A collection of ALA resources you should know

ALA is constantly looking for new ways to deliver what matters most to their members: learning that keeps them ahead of the curve, solutions that improve their firms, and — overall — a toolkit that allows them to be the best legal management professional they can be as they advance in their career. In this post you will find an an overview of some of their best resources, many of which were developed in the past year.

The Job Description Toolkit is a downloadable handbook that helps legal management professionals and their organization draft better job descriptions — both for finding the best candidates and managing their performance once they’re hired. There are sample descriptions, which also apply Uniform Process Based Management System (UPBMS) classifications, for more than 40 different business of law jobs.

Member price: Zero! | Non-member price: $399

 

 

The Compensation and Benefits Survey gathers data from more than 1,000 firms across the United States to report pay and perks for over 60 different law firm positions. Legal managers use its 400-plus pages to evaluate their employees’ compensation (and their own), to determine whether they’re competitive in the job market, and to develop pay structures for new locations. Download the free Executive Summary to get an overview of the data and analysis of the trends.

Member price: $299 (survey participant); $399 (non-participant) | Non-member price: $549 (survey particpant); $759 (non-participant)

 

Job Bank
Looking for a new career challege? ALA’s Job Bank is continually adding high-quality positions from firms, legal departments and government offices all over the U.S. and Canada. You can also list your résumé in our database for prospective employers.

Looking to fill a role at your organization? Traditional job boards make it difficult to separate the wheat from the chaff. Our Job Bank specializes in legal management roles and legal support positions, and it’s used by job seekers who tend to already have extensive legal experience

Job seeker price: Free to view listings and post your résumé | Employer price: To advertise a job, $299 for organizations that employ an ALA member and $499 for non-member organizations

Legal Management Resource Hub
Introduced this year, the Legal Management Resource Hubs gather all the recent relevant education resources for a single knowledge area in one place. That means conference recordings, e-learning courses, webinars, Legal Management articles and more. Hubs already exist for Human Resources and Finance; look for us to add C-Suite and Law Firm Management Essentials soon.

Member price: Zilch! * | Non-member price: Nada! *

* Access to the 2018 Annual Conference & Expo session recordings is free for attendees. Non-attendees can pay $79 for the FM package or $69 for the HR package.

Event Planning Plus
We know planning events for your workplace or chapter can be tough, especially when you have so much else on your plate. That’s why Event Planning Plus allows you to harness the experience and connections of ALA’s own meeting specialists to develop educational programs, find suitable locations, book prominent speakers, and create a budget you can stick to.

Price: Varies. Email EventPlanningPlus@alanet.org for more information.

Feb. 8 Skills Training Session to Focus on Nuts-And-Bolt of Handling Federal Civil Cases

The ACBA is offering non-CLE skills training sessions on a variety of topics. Next up is a session on the Nuts-and-Bolts of handling federal civil cases. These sessions may benefit anyone in your firm interested in gaining insight and practical understanding of this topic plus offering the more experienced attendees the opportunity to revisit core practices/trends.

Feb. 8 skills training session to focus on nuts-and-bolts of handling federal civil cases
Interested in learning more about practicing in federal court? All members are invited to “Preparing for and Handling Rule 16 Conferences in Federal Civil Cases,” a non-CLE skills training session, on Friday, Feb. 8, from noon to 1 p.m. in the Koppers Building Conference Center. The program, which is designed for young attorneys and veteran attorneys who don’t have a lot of federal court experience, will feature federal judges and experienced federal trial lawyers who will offer a nuts-and-bolts conversation about how to prepare for and handle Rule 16 case-management conferences in a federal civil case here in the Western District of Pennsylvania.

The program is free for law students, $5 for Federal Court Section members, $10 for ACBA members, and $15 for all others. Click here for more.

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Events

Nov 06, 2019
12:00 pm - 1:30 pm • Robb Leonard Mulvihill LLP
Nov 07, 2019
12:00 pm - 1:30 pm • Clark Hill PLC
Nov 20, 2019
11:45 am - 1:00 pm • The Rivers Club
Dec 04, 2019
12:00 pm - 1:30 pm • Robb Leonard Mulvihill LLP
Dec 11, 2019
11:45 am - 1:00 pm • The Rivers Club

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