Scenario Based Crisis Communication

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Date(s) - Feb 15, 2018
8:00 am - 9:45 am

The Rivers Club

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Scenario Based Crisis Communication

Registration – 8:00 A.M. – 8:30 A.M.
Program – 8:30 A.M. – 9:45 A.M.

Business crises can take many forms. But whether they are accidental, financial, legal, or otherwise, there is one thing that all affected organizations have in common: a critical need for a successful managerial and operational response as well as effective communication with external and internal stakeholders.

Regardless of a company’s size, reputation or industry, preparing to communicate effectively in times of crisis is essential and calls for putting the proper organizational structure and processes in place long before a crisis happens. This includes assigning responsibilities, establishing procedures, training employees, and developing and implementing response plans that enable timely, truthful, consistent, and coordinated communication, even in the face of extreme stress.

Today’s presentation introduces real life examples and key crisis communication concepts that will help attendees and the organizations they work for weather potentially crippling business crises and protect and enhance brand equity, reputation and the bottom line.

Speaker:   Oliver S. Schmidt, Managing Partner, C4CS

Oliver S. Schmidt has more than 25 years of consulting, training and coaching experience in the areas of strategic communication, crisis management and organizational leadership.  As managing partner of Pittsburgh-based C4CS® (, he advises domestic and international client partners with a focus on crisis communication, litigation communication, risk communication, and reputation management.  Oliver has made presentations and conducted management workshops in several dozen countries and regularly provides executive coaching to leaders at privately owned and stock exchange listed companies.  A guest lecturer at universities in North America, Europe, and Asia, he currently serves on the Global Affairs Committee of the Public Relations Society of America (PRSA).

This is a Partnered Program co-sponsored by the PLAA and PSMA.

Free to PLAA and PSMA members; $40 for non-members.

NOTE:  Registration and payments can be made online at

CLM® Application Credit: Application Management Category: Communication Skills

CLM® Recertification Credit: 1 hour in the subject area of Communications & Organizational Management (CM)