Understanding Google Page Analytics and Pay Per Clicks (PPC) – Free Webinar

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Date(s) - Feb 16, 2021
12:00 pm - 1:00 pm

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Understanding what to look for in your Google analytics will help you build a better UX (User Experience) on your website, thus engaging your visitors more. Virginia Weiskopf and Jennifer Davis will explain how to look at your page metrics, how they impact your decision making, and what not to get bogged down in.

Virginia and Jennifer will also explain the power of Google Pay Per Click (PPC). Understanding how to use Google Analytics and Google Ads together, you can learn about what potential clients do on your site after clicking your ad. They will also explain how combining your PPC powers with the additional measurement tools in Google Analytics leads to smarter goal tracking, sharper pictures of the people behind your conversions, and better insight into the full value of your campaigns.

Free for PLAA and PSMA Members

Register Now: https://event.webinarjam.com/register/49/9ppggb7g

About the Presenters:
Virginia Weiskopf, CEO, Personal Technical Guide

Virginia acts as your Personal Technical Guide, translating technology into a language you speak. Making technology your BEST employee. This means she helps you adapt technology to fit your unique business operations without the staff expense of an in-house IT or marketing department. By keeping current with changing technologies, Virginia can offer the newest and most affordable options best suited to keep your existing technology functioning at peak performance. She can help you Brand your business and strategically place you on the digital landscape with content and ads. She is also a sought-after speaker and trainer addressing today’s technical, email marketing and digital topics.

“I love to get small businesses and non-profits to have a light bulb moment on their journey to success. Each business has a pain point that can be overcome with planning. Technology is changing daily, I can help sift through the choices both good and bad that will enable your business to complete the journey. “Virginia Weiskopf

Jennifer Davis, Digital Media Specialist

Jennifer is a Digital Media Specialist with experience in Google Ads, Facebook & Instagram advertising, LinkedIn advertising and InMail as well as Search Engine Optimization (SEO). Jen works with clients to create and execute digital marketing advertising plans and SEO recommendations, ultimately gaining clients more traffic and more conversions. She is certified in Google Ads and Google Analytics.

Program Co-sponsored by the PLAA and PSMA